Victory Vehicle

Interior Motives Design Award 2004
Mauricio Bedolla Gasca

"The design of the vehicle is inspired mainly by the values of the Swiss Army Knife, the layer construction, the asymetrical layout and concealed functionality. But the main concept is about preparing people for the adventures in the urban jungle. It is not about getting a vehicle from point A to point B accross a city, butgetting the user through the city from point A to point B no matter what!"
"That is why the vehicle is small and compact and the folding bike is included as part of the car."
Mauricio got important support from Victorinox Switzerland during the development of this project with branding materials and physical samples.

Full Report

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