Adidas Mi Innovation Center
Adidas new mi Innovation Center, an interactive retail space in Paris designed by Hamburg's Mutabor Design, brings full customization to the masses. Located on the Champs-Élysées, the flagship store integrates a fully computerized experience into a matte black interior.
With just a few steps walking and running on a catwalk-style scanner, foot and pressure sensors analyze shape, size and pressure points. Customers enter details like color and accents on a large touch screen. An interactive "virtual mirror", allows the user to try on their personalized shoe (or any other shoe) without taking off their own. And last but not least, the new scan table picks up RFID technology embedded in the shoes to display specific product information.
Via Coolhunting and Luisa Timekeeper
Diseño Estratégico dijo
Luminotecnia, prestidigitación y show aparte, no llega a la potencia de experiencia que tiene ir donde un sastre tradicional, que nos tome medidas, nos muestre estilos, telas, accesorios, y con el cual negociamos y confesamos nuestros miedos y expectativas. ¿Meterle pantallas y tags y la joda realmente es innovación? ¿Propone algo nuevo? ¿Renueva algo viejo? ¿Lo recupera?
9 Abril 2007 | 10:54 PM